All,

Excited to share our continued growth in 2021! January was our strongest month yet from top-line, scaling efficient marketing, new product offerings, and refining our scientific research.

Financials

• DTC Monthly Revenue: $655K (last month: $547K)
• OPEX Monthly Burn: $190K (last month: $163K)
• Marketing Spend: $405K (last month: $354K)
• COGS: $437K (last month: $251K) *some volatility here on the manual ops hard inventory count, finance and I are working on it... will update if numbers are adjusted.
• Net income: -$418K
• $ in the bank: $2.3M (decreased from $2.70M) *big spend in marketing, inventory purchases, net 90 on sequencing cogs, credit card payments coming due, all hitting in Jan
• Zero Cash Date w/rev (current): EBITA profitability by Oct, 2021 *model is very conservative and ONLY includes current cash balance. No debt and/or Series A financings. Based on assumptions of improvement in unit economics (cac, ltv, payback periods). See link below for more details.

FY20 performance and FY21 forecast

Key Performance Indicators

Unit Economics

• Blended CAC: $85 (last month: $99)
• Average Order Value: $94 (last month: $101)

Customer Happiness

• NPS (60 day trailing): 14 (from 24) *some volatility in testing so avg/agg NPS looks bad in Jan. You can see in Feb heading back up in right direction again
• CSAT (60 day trailing): 9.60 (from 9.54)

AARRR Funnel Performance

• Acquisition - Traffic to sale: 3.03% CVR