📔Table of Contents

🌐Overview

The following doc will provide the what/why of the metrics we track, how we implemented the tracking / logic, and what tools we used to provide these metrics/dashboard/reports.

We are currently using following tools to help with Quantitive & Qualititive metrics:

• Google Analytics - General metrics and topline page views
• Google Tag Manager - All JS snippets/conversion events are added to app via GTM
• Amplitude - Event tracking & Engagement metrics
• HotJar - Page Heatmap & Session records

🔢Metrics

Key Metrics that we will look at are:

• DAU, WAU, MAU
• Stickiness: WAU / DAU; MAU / WAU

🧠Logic

🔧Tools

Here below are details for tool setup and data flows.