<aside> ⚖️ The purpose of this doc is to highlight the key performance indicators and metrics for IDT

</aside>

• Table of Contents

📊Financial Health

MRR

https://app.plusdocs.com/i-done-this-fqv9/snapshot/cllux2ets000djw0820t7qxtm

MRR Breakdown

https://app.plusdocs.com/i-done-this-fqv9/snapshot/cllzsf8me0005mc08xe0s8el4

Subscription Breakdown

https://app.plusdocs.com/i-done-this-fqv9/snapshot/cllzsgyot0001mf08i4nvboaf

Product Health

Product Market Fit

https://app.plusdocs.com/i-done-this-fqv9/page/clluwl3pk000ml30851lyw6vn

Active Users (D/W/MAU)

https://app.plusdocs.com/i-done-this-fqv9/snapshot/clm0nzt47001nlc08zbag2gdd

🪣Funnel

Trial

https://app.plusdocs.com/i-done-this-fqv9/snapshot/cllzsbisv0001mc08x3r36jjs

Subscribers

https://app.plusdocs.com/i-done-this-fqv9/snapshot/cllzscwpt000llf08bkjx5mzi

Churn

https://app.plusdocs.com/i-done-this-fqv9/snapshot/cllzsq6q3000xmf08581xlams

Churn Breakdown

https://app.plusdocs.com/i-done-this-fqv9/snapshot/cllzsra9k0025mj08taks7lfp

🌐Web Traffic

Homepage

https://app.plusdocs.com/i-done-this-fqv9/snapshot/clluxifm5001fla08u631p9b4