Table of Contents

🌐Overview

The following doc will provide details around lead capture via Intercom on our marketing sites and in-app triggered by the Intercom widget

Resources

Loom Video

🎯Goals

Proactively Capture Prospecting Customers

Description

Place the intercom chat widget on our marketing page, blog pages, and in-app to capture prospecting customer interest

Qualify Prospecting Customers as Leads

Description

Ensure our prospecting customers are qualified into the right segments for either automated self-service response or follow-up from partnership

Convert Leads to Customers

Description

Once qualified user should be hit with automated in-app / email messages or demo / phone call from partners

🛣️User Journey

📊Success Metrics