<aside> 💡 High-level Objective, Key Results to achieve for I Done This

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Table of Contents

Objective, Key Results

<aside> 💡 Objective #1: Achieve cash-flow positive with IDT

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• Reduce COGS (hosting, software, and other fixed expenses) from $2,400/mo to $1,068/mo
• Reduce OPEX (payroll costs/resources) from $6,800 to $4,800
• Even out cash-flow MoM to maintain cash stability

<aside> 💡 Objective #2: Create an Awesome Customer Experience

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• Improve Net Promoter Score from 30% to 60%
• Reduce MoM Net MRR Churn Rate from 8.5% to 4%

<aside> 💡 Objective #3: Grow IDT’s Revenue and Customer Base

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• Increase website conversion rate (traffic > subscriber) from 0.05% to 3%
• Increase quality website traffic to idonethis.com from 25k/mo to 40k/mo