<aside> 💡 The purpose of this document is to use customer feedback as a bottoms-up approach to determine overall product strategy and roadmap to prioritize key problem spaces → solutions to make I Done This a 10x journal and productivity product experience

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Overview

I Done This is a mobile and web app that helps busy people become more organized, accountable, and productive.

Our target customers are:

• Personal organizers who want to feel less overwhelmed and disorganized. They need more structure in managing their variety of personal and work tasks.
• Managers who lack accountability and motivation on their teams. They want increased visibility into team member productivity and progress.
• Executives and self-employed individuals who don't have insights into how they spend their time. They struggle to manage their schedule, priorities, and work/life balance.

I Done This helps users:

• Maintain a daily journal/diary of all tasks and activities to get organized. The journal provides a single place to capture to-do items, notes, and track progress.
• Set goals and track progress toward those goals. Visual indicators show progress made and remind users to complete their next steps.
• Receive daily nudges and reminders to journal consistently. Prompts encourage users to log tasks and reflect on accomplishments.
• Gain motivation by celebrating small wins and milestones. Positive reinforcement helps users feel a sense of progress.
• Improve time management by seeing where time is spent. Insights help prioritize and delegate tasks efficiently.

Our key differentiators are:

• Extreme simplicity with a clutter-free interface. Quick and lightweight journaling to build a daily habit.
• Proactive smart reminders sent at optimal times to drive user engagement. Reminders keep users focused.
• Dashboard showing individual and team productivity trends. Increased visibility into how work time is spent.
• Regaining control over schedule through organization. Structure helps users manage priorities and time.

By combining frictionless journaling with proactive reminders and visibility into productivity, I Done This drives daily engagement. It helps users become more organized, accountable, and motivated. We have validated the product concept through customer surveys and early prototyping. Our go-to-market strategy focuses on viral adoption fueled by word-of-mouth referrals.

I Done This presents a compelling productivity solution for busy professionals needing more structure and accountability. Our app drives consistent usage while delivering quick organization and time management wins.