<aside> 💡 HOW WE WIN - High-level strategic approach to I Done This.
</aside>
The following document will provide details around the approach to attack the market for I Done this. This is a dynamic document that will change based on new learnings and market shifts.
Currently, I Done this is competing in the SaaS productivity space with limited features. The market is saturated with other me too products that have similar if not more functionality. Many of the features customers are asking for and what are competitors offer are table stakes.
<aside> 💡 The question then remains, who is the customer and what are the market dynamics?
</aside>
“The most important single thing is to focus obsessively on the customer." - Jeff Bezos
Based on historical and current research, our customer falls into the following categories