💸Financials

<aside> 💡 High-level financial performance of the IDT asset. Track this on a monthly basis to ensure we are consistently hitting profitability

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High-level Financial (P&L and BS)

• Net Volume - $5,643 (Jan: $3,308) - includes Stripe fees
• COGS (Software & Apps, no labor or loans) - -$464.91
• Gross Profit (%) - 92%
• OPEX (all expenses) - -$10,247.37 (Jan: -$9,391.44)
• Marketing - $0
• Net Income - -$10,247.37 (Jan: -$5,936.94)
  • Net Income (starting in March) - -$5447.37
• $ in bank - $28,741.35
• Zero Cash Date - 5.27 mos
• 24 mo payment plan (we owe this end of month for the $40K additional loan from the asking price) - $1,666.67
• Loan repayment from Boopos - -$1561.67

Google Sheet for Tracking Financials

Google Sheets - create and edit spreadsheets online, for free.

📈Key Performance Indicators

<aside> 💡 Will expand on key unit economics to ensure we are a profitable recurring SaaS Business.

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Unit Economics

• Blended CAC - $0
• Spend Per Customer - $211.69

Customer Happiness

• NPS (60 day trailing) - TBD
• CSAT (60 day trailing) - TBD

Subscriber Health (Retention and Churn)

From a blended basis, retention is stabilizing by mo3 at 57%, which is great. But when we view monthly cohorts, you can still see massive volatility. The silver lining here is that mo1 is trending in the right direction, but our mo2 and mo3 value is still spotty. What this means is 2 things

1. People are finding value early on
2. But we can’t get them to build a habit into mo3

We need to solve how to get people to keep using the product into mo2 and mo3 and we should be able to stabilize loyal customers.

📢 Qual Updates